Ulteriori informazioni
Informationen zum Autor David Sokol is a freelance journalist and editor, specialising in architecture and real estate, based in New York: executive editor, Oculus (AIA New York Chapter journal, since December 2002); he is associate editor, Retail Traffic (formerly Shopping Center World, Primedia Business, since July 2002); News Briefs section, Architectural Record (Mcgraw-Hill, since November 2002). Klappentext A 'new alliance' is being forged between designers and commercial property developers, who are championing progressive design, in projects as diverse as apartment blocks, houses, hotels and offices. While some architects are taking a proactive role in development, others are cutting out a new position for themselves as designer-developers. This is all happening at a time that property developers are starting to recognise the added value that an architect can bring to a scheme. By taking a truly international look at the projects architects and developers are achieving together, this issue explores the economic and demographic opportunities that are now driving architect-developer alliance in cities as diverse as Amsterdam, Hong Kong, London, Malmo, Melbourne, Montreal, New York, Phoenix and Tokyo. As architects and property developers break boundaries together, they are also beginning to transcend an established pattern of notorious and longstanding ill will. Could this herald a new age of economic saviness in architecture and an appreciation of design input in development?'Property development has to be market driven and certainly not product driven. The architect can creatively add great value to the developers' commercial objectives by design - in doing so he can achieve his architectural agenda at the same time.' Kenneth Yeang.'There is a new generation of developers that is becoming enlightened to the cultural value of design excellence, and a new generation architects that is becoming enlightened to the cultural value of fiscal risk, reward, and responsibility. Thank goodness the old guard is dying of obsolescence. Our cities will revel for the evolution.' Gregg Pasquarelli, ShoP/Sharples Holden Pasquarelli'I don't know when "architecture" fell out of the discussion. Maybe in the haste to make money, or when short-term thinking replaced long-term thinking. The real question is: Why would architecture not make profit? I think we have proven the opposite.' Winka DubbledamBUILDWinka Dubbeldam and Archi-TectonicsMichael Graves & AssociatesJones Studio, IncKenneth YeangRichard Meier ArchitectsBob NationShoP/ Sharples Holden PasquarelliRobert AM Stern ArchitectsCary TamarkinKerstin Thompson ArchitectsPractice Profile - estudio Teddy Cruz Zusammenfassung "Property Development and Progressive Architecture: The New Alliance" bietet eine internationale Betrachtung der neu entstandenen Allianzen zwischen Architekten und Grundstücksentwicklern, die weltweit ein progressives Baudesign bei so unterschiedlichen Projekten anstreben wie Mehrfamilienhäusern, Hotels und Büros. Das Buch bietet eine interessante Mischung aus unterhaltsamer Kritik, visuell ansprechenden Fotos und Abbildungen sowie kritischen Beiträgen renommierter Experten. Mit Fallstudien aus Tokio, Melbourne, New York, China, Holland, Schweden und Interviews mit Ken Yeang und dem legendären britischen Grundstücksentwickler John Ritblatt. Der Band behandelt aber nicht nur die für Architekten wichtigen Wissensgebiete, die Voraussetzung sind für eine bessere Kommunikation zwischen Architekt und Grundstücksentwickler, sondern vermittelt auch Grundstücksentwicklern die Bedeutung progressiver Designtrends, wie z.B. ökologisches Design. Ein Band aus der beliebten 'Architectural Design'-Reihe! Inhaltsverzeichnis Editorial (Helen Castle). Architecture in Developer Land (Jayne Merkel). Calculated Risk (Sara Moss). Building Design (David B Sokol). A Tower of Damnation (Aimee Mollo...
Riassunto
Combining entertaining criticism and visually compelling photographs and illustrations, the savvy contributions to this issue of Architectural Design will validate, as well as question, whether or not we are better off for the new alliances which are today being forged by architects and propery developers.
