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Gear up and equip your organization for an entirely new competitive landscapeIn The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders, two McKinsey & Company senior partners offer an incisive and eye-opening look at the emerging ecosystem economy and what it means for companies used to familiar sector siloes. In the book, you'll explore how the most successful companies in the new economy aren't the ones that have applied old-school best practices but, instead, have adopted entirely new mindsets and approaches for a fundamentally transforming market.You'll also find: Explanations of why it's so important for companies to adopt a new approach in the face of a foundationally changing economy (and what they stand to gain) How the new ecosystem economy will continue to evolve and change, dissolving the borders between the traditional sectors of the economy A comprehensive ecosystem playbook that can be applied to firms of any size and in any sector As the barriers between sectors and disciplines come down, organizations everywhere will need to reshape their thinking about value propositions, competition, partnership, organizational and operating models, and performance management. The Ecosystem Economy is your personal roadmap to navigating that new world. It's ideal for managers, executives, and other business leaders seeking fresh new strategies and practical approaches for markets that bear little resemblance to the ones that came before.
Sommario
Introduction: The Age of Ecosystems 1
Part One
1 Sparks of Magic 15
Certain features of the economy have remained the same for years and years, but now they're changing
2 The Walls Come Tumbling Down 31
The Dawn of an Ecosystem Economy
3 The Exhilarating Path Ahead 55
How the Uncertain Future Will Shape the Evolution of Ecosystems
Part Two
4 Going Where the Puck Will Be 95
Choosing Where to Play in the New Ecosystem Economy
5 It Takes a Village 129
Finding Your Place in the Ecosystem, Choosing Your Role, and Picking the Right Collaborators
6 Survival of the Fittest--Changing from the Inside Out 159
How to Make the Leap
Conclusion: Ten Time-Tested Principles for the Emerging Ecosystem Economy 187
Finding Prosperity in a World of Sectors Without Borders
Acknowledgments 199
List of Illustrations 201
Notes 203
About the Authors 215
Index 219
