Emotionomics

Enables you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. This title draws on insights gathered through facial coding, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management.

Dettagli sul prodotto

• Autori: Dan Hill
• Editore: Kogan Page
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 19.01.2009
• EAN: 9780749453992
• ISBN: 978-0-7494-5399-2
• Dimensioni: 165 mm x 240 mm x 30 mm
• Categoria: Scienze sociali, diritto, economia > Economia