CHF 226.00

Brain-Friendly Museum
Using Psychology and Neuroscience to Improve the Visitor Experience

Inglese · Copertina rigida

Spedizione di solito entro 1 a 3 settimane

Descrizione

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The Brain-Friendly Museum proposes an innovative approach to experiencing and enjoying the museum environment in new ways, based on the systematic application of cognitive psychology and neuroscience. This book provides practical guidance on thinking about museums in different ways.


Info autore










Annalisa Banzi is an art historian and researcher at CESPEB with a Ph.D. in psychology applied to museum studies. She has an interdisciplinary specialisation in museum studies, psychology, and neuroscience which aims to improve the dissemination of museum contents and to develop visitors' mental wellbeing and satisfaction.


Riassunto

The Brain-Friendly Museum proposes an innovative approach to experiencing and enjoying the museum environment in new ways, based on the systematic application of cognitive psychology and neuroscience. This book provides practical guidance on thinking about museums in different ways.

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