Delivering Profitable Value

"Not another empty call for 'obeying the customer, ' this book offers a comprehensive framework and approach by which the entire organization can learn to discover the end-result experiences that customers truly value, and then reinvent the business based on those discoveries."--Stephen A. Furbacher, President, Dynegy Midstream Services, LLP.

Dettagli sul prodotto

• Autori: Michael J. Lanning, Mike Lanning
• Editore: Perseus Books Uk
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 07.01.2000
• EAN: 9780738201627
• ISBN: 978-0-7382-0162-7
• Pagine: 336
• Serie: Basic Books
• Categorie: Scienze sociali, diritto, economia > Economia > Tematiche generali, enciclopedie; BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Organizational Development