Content Machine - Towards a Theory of Publishing From Printing Press to Digital

Informationen zum Autor Michael Bhaskar is a digital publisher, researcher and writer based in London.  Klappentext 'The Content Machine' outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age. Inhaltsverzeichnis Acknowledgements; Introduction: Useful Middlemen; Chapter 1: The Problem of Publishing; Chapter 2: The Digital Context and Challenge; Chapter 3: How Content Works; Chapter 4: The System of Publishing; Chapter 5: Models; Chapter 6: Addressing Problems, Meeting Challenges; Conclusion: Inside the Content Machine; Bibliography; Index

Dettagli sul prodotto

• Autori: Michael Bhaskar, Bhaskar Michael
• Editore: Anthem Press
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 01.10.2013
• EAN: 9780857281111
• ISBN: 978-0-85728-111-1
• Pagine: 226
• Serie: Anthem Studies in Book History, Publishing and Print Culture; Anthem Global Media and Communication Studies; Anthem Scholarship in the Digital Age; Anthem Publishing Studies
• Categorie: Scienze umane, arte, musica > Scienze linguistiche e letterarie > Altre lingue / altre letterature; BUSINESS & ECONOMICS / Industries / Media & Communications, Publishing industry & book trade, Publishing and book trade