Early Detection - How America Can Win the War on Cancer

"Catching cancer early remains the single best way to combat a disease that is the second-leading killer in both the US and worldwide. But the vast majority of resources in the fight against cancer are devoted to relatively ineffective late stage treatments. Early Detection examines this important anomaly in an accessible and expertly researched survey. In a co-authorship that brings together the passion and urgency of someone touched deeply by the experience of cancer with the knowledge of a skilled science writer, Ratner and Bonislawski narrate compelling case studies across a range of screening programs and different forms of cancer. They look at the science underpinning early detection and discuss the organizational and social challenges of widespread screening, a dimension that has been shown to be especially important in the COVID-19 pandemic. And they call for the government and the medical establishment to provide resources for expanding screening, especially in economically disadvantaged communities that have traditionally been underserved."--Amazon.com

Info autore

In his long career, Bruce Ratner served as New York City’s Commissioner of Consumer Affairs, an NYU law professor and the founder, chairman, and CEO of Forest City Ratner Companies, a major property developer. He led the economic revival of Downtown Brooklyn, built the Barclays Center arena, brought the Nets NBA basketball franchise to Brooklyn, and helped restore Times Square, including building The New York Times headquarters. For more than two decades, Mr. Ratner has applied his deep interest and background in the sciences by serving on the boards of Weill Cornell Medicine, the Memorial Sloan-Kettering Cancer Center and the Cold Spring Harbor Laboratory. He also founded the Michael D. Ratner Center for Early Detection of Cancer, in memory of his brother, to advance the cause of expanding the adoption of life-saving cancer screening and research into new diagnostic tests. Through the center, Mr. Ratner has promoted early detection testing for lung cancer, particularly in low income and underserved populations. Mr. Ratner is also Chairman of the Museum of Jewish Heritage – A Living Memorial to the Holocaust. He was founding chairman of the New York City Parks Foundation and, for a decade, served as chairman of the board at the Brooklyn Academy of Music.

Adam Bonislawskiis a science writer with more than 10 years of experience covering genomic and proteomic research and diagnostics development with a focus on cancer and early detection. His writing ranges widely over academic research, companies and technologies. The publications he writes for, GenomeWeb and 360Dx, are read by thousands of cancer researchers and doctors as well as a wide range of healthcare entrepreneurs and investors, and he has scientific and media contacts at many of the major cancer and academic research centers in the United States and Europe. In addition to his work as a science writer, Adam writes about business and real estate for the Wall Street Journal, New York Post, and Commercial Observer.

Riassunto

"A lucid, persuasive case for overhauling diagnosis regimes to catch cancer early rather than late."
—Kirkus Reviews
Catching cancer early remains the single best way to combat a disease that is the second-leading killer in both the US and worldwide. But the vast majority of resources in the fight against cancer are devoted to relatively ineffective late stage treatments. Early Detection examines this important anomaly in an accessible and expertly researched survey.
In a co-authorship that brings together the passion and urgency of someone touched deeply by the experience of cancer with the knowledge of a skilled science writer, Ratner and Bonislawski narrate compelling case studies across a range of screening programs and different forms of cancer. They look at the science underpinning early detection and discuss the organizational and social challenges of widespread screening, a dimension that has been shown to be especially important in the COVID-19 pandemic. And they call for the government and the medical establishment to provide resources for expanding screening, especially in economically disadvantaged communities that have traditionally been underserved.

Prefazione

Published:

• "Heartbreak After Brother's Death Spurs Book Urging More $$$s for Early Cancer Detection" – Early Detection featured in Our Town


• "Conference Showcases Biomedical Innovation at the Intersection of Business and Science" – Bruce Ratner speaks at Weill Cornell Medicine conference

Upcoming:

• Reviews: Kirkus Review, feature in "On the Bookshelf" (Cleveland Jewish News).


• Interviews:CNBC's Squawk Box with Katie Karp, Fox 5's Good Day New York with Rosanna Scotto, The Jewish Chronicle with Elisa Bray, NY1's Inside City Hall with Robert Hardt, Straus Media with Angela Barbuti, WebMD with Dr John Whyte as part of "Cancer in Context" series, WCBS The Point with Marcia Kramer, Schneps Media and WNYC's Brian Lehrer Show.


• Other Outreach: In progress with Axios, Forbes, NBC, New York Times, NPR, PIX, Wall Street Journal, WCBS Radio, Modern Healthcare, Healthline, and WNBC.

Additional plans:

• Book Launch: Major launch in New York, along with events in bookstores nationwide (virtual or in-person). Focus on independent bookstores in NYC, Cleveland, and Los Angeles.


• Social Media Advertisement: Create animated Instagram Reels / TikTok ads presenting hard-hitting facts or infographics.


• Targeted Advertisements: Tailored ads for Doctors / Healthcare professionals, Hospitals, Early detection companies, Government Health Departments, and Policy Organizations.


• Digital Distribution: Utilize Cision PR platform for building mailing lists. Distribute digital review copies via Edelweiss and direct communication.


• Social Media Promotion: Promote through OR Books' channels, author's website, and social media.

Dettagli sul prodotto

• Autori: Adam Bonislawski, Bruce Ratner, Ratner Bruce
• Editore: Ingram Publishers Services
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 12.03.2024
• EAN: 9781682193518
• ISBN: 978-1-68219-351-8
• Pagine: 235
• Illustrazioni: Illustrationen, nicht spezifiziert
• Categorie: Scienze naturali, medicina, informatica, tecnica > Medicina > Tematiche generali; MEDICAL / Health Risk Assessment, Oncology, United States of America, USA, MEDICAL / Oncology / General, Primary care medicine, primary health care, Public Health & Safety Law, Coping with / advice about cancer