Ulteriori informazioni
Emphasising the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop.
Sommario
Part 1: Introduction, Chapter 1 Towards an Ethnographic Approach to Global Media Studies, Part 2: Situating Ethnography in Global Media Studies, Chapter 2 The Problem of Textuality in Ethnographic Audience Research, Chapter 3 Passing Ethnographies: Rethinking the Sites of Agency and Reflexivity in a Mediated World, Chapter 4 Where is Audience Ethnographer's Fieldwork?, Chapter 5 Audience letters and letter-writers: Constituting the Audience for Radio in Transnational Contexts, Chapter 6 Rituals in the Modern World: Applying the Concept of Ritual in Media Ethnography, Part 3: Researching the Local, Chapter 7 Negotiation and the Position: On the Need and Difficulty of 'Thicker Description', Chapter 8 "Now that you're going home, are you going to write about the natives you studied?": Telenovela Reception, Adultery and the Dilemmas of Ethnographic Practice, Chapter 9 Methodology as Lived Experience, Chapter 10 On the Border: Reflections on Ethnography and Gender, Chapter 11 Radio's Early Arrival in Rural Appalachia, Part 4: Articulating Globalization Through Ethnography, Chapter 12 Ask the West, Will Dinosaurs Come Back?, Chapter 13 Where the Global Meets the Local: South African Youth and Their Experience of Global Media, Chapter 14 Chasing Echoes: Cultural Reconversion, Self-Representation, and Mediascapes in Mexico, Chapter 15 Globalization avant la lettre? Audience Ethnography, Media Institutions and Local Identity in Lebanon, Part 5: Afterword, Chapter 16 Media Ethnography: Local, Global or Translocal?
Info autore
Marwan Kraidy, Patrick D. Murphy
Riassunto
Emphasising the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop.
