Living Up to the Ads - Gender Fictions of the 1920s

"A very stimulating book. Davis explores the complexity of the relations between advertising and personal identity, and between advertising and literature, with a lively, sharp, idiosyncratic style."--Rachel Bowlby, author of "Shopping with Freud"

Sommario

Acknowledgments ix

Introduction 1

Chapter 1 Doubled Truth: Uplift and the Bottom Line 22

Chapter 2 The Pep Pardigm: Masculinity, Influence, and SHame in Babbitt and The Man Nobody Knows 46

Chapter 3 "Complex Little Femmes": Adwomen and the Female Consumer 80

Chapter 4 "Lending an Air of Importance": Vehicles at Work 105

Chapter 5 In the Tutu or out the Window: Zelda Fitzgerald aand the Possibility of Escape 142

Epilogue 186

Notes 191

Bibliography 227

Index 243

Info autore

Simone Weil Davis is Assistant Professor of English at Long Island University.

Dettagli sul prodotto

• Autori: Simone Weil Davis
• Editore: Duke University Press
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 16.03.2000
• EAN: 9780822324461
• ISBN: 978-0-8223-2446-1
• Pagine: 264
• Dimensioni: 153 mm x 228 mm x 20 mm
• Peso: 435 g
• Serie: New Americanists
• Categorie: Saggistica > Storia > Altro; Scienze sociali, diritto, economia > Sociologia > Teorie sociologiche