Consumer Behaviour

A concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to life through an impressive array of engaging international case studies.

Sommario

• Part 1: Introduction to Consumer Behaviour


• 1: A context for understanding consumer behaviour


• Part 2: Micro-View of Consumption


• 2: Decision making


• 3: Learning


• 4: Perception


• 5: Attitudes


• 6: Personality


• Part 3: Macro-View of Consumption


• 7: Groups


• 8: Culture


• 9: Patterns of buyer behaviour


• Part 4: Where Do We Go Next?


• 10: Digital


• 11: Sustainable


• 12: Future trends

Riassunto

A concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to life through an impressive array of engaging international case studies.

Dettagli sul prodotto

• Autori: Maria Piacentini, Isabelle Szmigin, Isabelle Piacentini Szmigin, Szmigin Isabelle
• Editore: Oxford University Press
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 31.05.2022
• EAN: 9780198862567
• ISBN: 978-0-19-886256-7
• Pagine: 616
• Categorie: Scienze umane, arte, musica > Psicologia > Psicologia teorica; BUSINESS & ECONOMICS / Marketing / General, PSYCHOLOGY / Cognitive Psychology & Cognition, BUSINESS & ECONOMICS / Sales & Selling / General, Cognition & cognitive psychology, Business studies: general, Sales & marketing, Cognition and cognitive psychology, Sales and marketing