Managing High-Tech Services Using a CRM Strategy

Info autore

Donald F. Blumberg

Riassunto

Explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure. This book shows you how to rethink the basic service business model and the key operational dynamics in order to optimize your service business, both strategically and tactically.

Dettagli sul prodotto

• Autori: Donald F. Blumberg, Donald F. (D.f. Blumberg Associates Blumberg, Blumberg Donald F.
• Editore: Taylor and Francis
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 31.12.2021
• EAN: 9781574443462
• ISBN: 978-1-57444-346-2
• Pagine: 376
• Peso: 676 g
• Illustrazioni: schwarz-weiss Illustrationen, Raster,schwarz-weiss, Tabellen, schwarz-weiss
• Categorie: Scienze sociali, diritto, economia > Economia > Tematiche generali, enciclopedie; BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / Business Mathematics, Business mathematics & systems, Business applications, Customer services, Business mathematics and systems, COMPUTERS / Business & Productivity Software / General