Internet Applications in Euromarketing

Sommario

Foreword, Media Effects by Involvement Under Voluntary Exposure: A Comparison of Television, Print and Static Internet, Effect of Price Information and Promotion on Click-Through Rates for Internet Banners, From the Tool to the Virtuality: Motivation and Styles of Internet Users: The Example of Seniors, Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth, Evaluating Negative Information in Online Consumer Discussions: From Qualitative Analysis to Signal Detection, Index, Reference Notes Included ,

Info autore

Erdener Kaynak, Lynn R. Kahle

Dettagli sul prodotto

• Autori: Lynn R. Kahle, Lynn R. (University of Oregon Kahle, Kahle Lynn R., Erdener Kaynak, Kaynak Erdener
• Editore: Taylor and Francis
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 31.12.2021
• EAN: 9780789020338
• ISBN: 978-0-7890-2033-8
• Pagine: 114
• Peso: 204 g
• Categorie: Scienze sociali, diritto, economia > Economia > Management; BUSINESS & ECONOMICS / Management Science, Business & management, Economics, finance, business and management, Internet guides and online services, Media Effects;Virtuality;Negative Information