E-Commerce 2021-2022: Business, Technology and Society, Global Edition - Business, Technology and Society, Global Edition

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

For courses in e-commerce.GÇ»

The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read,GÇ»E-commerce 2021: Business, Technology, and SocietyGÇ»is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook-«, Google-«, Twitter-«, Amazon-«, Pinterest-«, eBay-«, Uber-«, WhatsApp-«, and Snapchat-«GÇ»illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entireGÇ»16th editionGÇ»has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

MyLab-« MIS is not included. Students, if MyLab MIS is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab MIS should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Sommario

PART 1: INTRODUCTION TO E-COMMERCE 

1. The Revolution Is Just Beginning 
   

2. E-commerce Business Models and Concepts 
    
   

PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE 

3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform 
   

4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps 
   

5. E-commerce Security and Payment Systems 
    
   

PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES 

6. E-commerce Marketing and Advertising Concepts 
   

7. Social, Mobile, and Local Marketing 
   

8. Ethical, Social, and Political Issues in E-commerce 
    
   

PART 4: E-COMMERCE IN ACTION 

Dettagli sul prodotto

Autori	Kenneth Laudon, Kenneth C. Laudon, Carol Guercio Traver
Editore	Pearson Academic
Lingue	Inglese
Formato	Tascabile
Pubblicazione	06.01.2023
EAN	9781292409313
ISBN	978-1-292-40931-3
Pagine	912
Dimensioni	202 mm x 251 mm x 36 mm
Peso	1600 g
Serie	Pearson
Categoria	Scienze sociali, diritto, economia > Economia > Pubblicità, marketing

Dettagli sul prodotto

• Autori: Kenneth Laudon, Kenneth C. Laudon, Carol Guercio Traver
• Editore: Pearson Academic
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 06.01.2023
• EAN: 9781292409313
• ISBN: 978-1-292-40931-3
• Pagine: 912
• Dimensioni: 202 mm x 251 mm x 36 mm
• Peso: 1600 g
• Serie: Pearson
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing