Strategic Event Leveraging - Models, Practices and Prospects

"This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events"--

Riassunto

This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events.

Dettagli sul prodotto

• Autori: Dr Vassilios (Independent Scholar Ziakas, Vassilios Ziakas
• Editore: CABI Publishing
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 30.11.2021
• EAN: 9781789247855
• ISBN: 978-1-78924-785-5
• Pagine: 176
• Dimensioni: 251 mm x 197 mm x 18 mm
• Peso: 612 g
• Categoria: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche