Fr. 31.90

Masterful Marketing - How to Dominate Your Market With a Value-Based Approach

Inglese · Tascabile

Spedizione di solito entro 1 a 3 settimane (non disponibile a breve termine)

Descrizione

Ulteriori informazioni

A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape. Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns.In today''s marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy.Social and technological developments have transformed both the nature and impact of marketing. Previously, large sums of money could almost guarantee that a new campaign will be noticed, or that new branding will become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratised. While access to such platforms may be easy and often cheap, they are competitive battlegrounds in which a marketer must vie for the customer''s attention with any number of distractions or competitors. Only through the value-based approaches outlined in Masterful Marketing will your marketing efforts stand out in this crowd and draw in customers.>

Dettagli sul prodotto

Autori Lisa Larter, Larter Lisa, Alan Weiss
Editore Bloomsbury
 
Lingue Inglese
Formato Tascabile
Pubblicazione 31.07.2022
 
EAN 9781472994684
ISBN 978-1-4729-9468-4
Pagine 208
Categorie Scienze sociali, diritto, economia > Economia > Management

BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Training, BUSINESS & ECONOMICS / Marketing / Direct, Sales and marketing, Sales and marketing management

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