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It's not how much time we spend on design that impacts product and service success: it's whether that time has been spent on solving the right problems. The field of design, with a greater focus on User Centered Design, steadily acquires a central position on the work of product design teams.
Sommario
Chapter 1 If Only There Was a Way to Make Design More Efficient
Section I Don’t Force It, Solve It!
Chapter 2 Processes, Humans, and Design
Chapter 3 The Biggest Design Secret
Chapter 4 The Human-Centered Process
Chapter 5 Let’s Make a Process
Chapter 6 The Process Core
Chapter 7 Don’t Force It, Play!
Chapter 8 An Introduction to Team Dynamics
Section II The Design Process Rectangle
Chapter 9 How to Read This Section
Chapter 10 Phase 1 – Finding and Understanding Problems
Chapter 11 Phase 2 – Coming Up with Problem-Solving Strategies
Chapter 12 Phase 3 – Applying and Exploring Solutions
Chapter 13 Phase 4 – Assessing Solutions and Processes
Section III The Creative Stakeholder’s Journey
Chapter 14 The Final Chapter
Info autore
George Kalmpourtzis is an award-winning User Experience & Learning Experience Consultant and Game Designer. Finding himself between the fields of educational technology, design and game studies, he has been founder, C-level stakeholder, director and board member of several design studios, start-ups and consulting agencies.
George has worked on a diverse portfolio of projects and contexts, spanning from highly complex dashboards to video games and from XR interfaces to mobile apps. He is currently helping design, learning & development and product teams around the globe set-up efficient and fun creative processes and bring user-centered creative problem solving in the heart of design. George also holds bachelor’s degrees in both education and engineering, a master’s degree in information systems and a PhD in design pedagogy. He has created, taught courses and given lectures in academic institutions all over the world.
Riassunto
It’s not how much time we spend on design that impacts product and service success: it’s whether that time has been spent on solving the right problems. The field of design, with a greater focus on User Centered Design, steadily acquires a central position on the work of product design teams.