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Transform your ecommerce ideas into profitable reality with this page-turning new handbook
You've probably heard that online stores and ecommerce just had their best year in history. But have you ever wondered how to start selling online? Do you dream of staking out a piece of online real estate and grabbing a big share of that multi-billion-dollar industry?
In Selling Online For Dummies, accomplished exec and online shopping guru Paul Waddy shows you exactly how to get started in setting up your online shop. With an expert's eye for business, and an easy-to-understand take on the technical stuff, Waddy takes you from digital start to finish as he discusses topics like:
* How to find hot products to sell, and what to do if you don't have an idea for one yet
* Building a website from scratch by choosing the right developer and platform
* Marketing your site by email and on Google, Instagram, Facebook, and more
* How to deal with payments, currencies, taxes, and duties
Perfect for anyone who's ready to take advantage of the commercial opportunities waiting for them online, Selling Online For Dummies is a must-read that will help you turn your great idea from virtual to reality.
Sommario
Introduction 1
Part 1: Getting Started with Selling Online 5 Chapter 1: Introducing the Business of Selling Online 7
Chapter 2: Selling Online in a Nutshell 11
Chapter 3: You're onto Something: Assessing Your Idea 31
Chapter 4: The Secret Sauce: Sourcing Products and Buying Stock 43
Chapter 5: Taking Stock: Inventory Management 57
Part 2: Full Steam Ahead: Building Your Online Store 75 Chapter 6: The Starting Line: Legal Matters and Registering Your Online Business 77
Chapter 7: Choosing a Platform for Building Your Website 93
Chapter 8: Navigating an Ecommerce Website 111
Chapter 9: The Blueprints: Designing Your Online Store 133
Chapter 10: The Reward: Receiving Payments 169
Part 3: All About the Customer: Providing a Positive Customer Experience 187 Chapter 11: Understanding the User Experience 189
Chapter 12: Customer Service: Happy Customers Are Loyal Customers 205
Chapter 13: From Here to There: Order Fulfilment 223
Chapter 14: Closing the Loop: Returns 237
Part 4: The Next Big Thing: Marketing Your Ecommerce Business 251 Chapter 15: Digital Marketing: A Beginner's Guide 253
Chapter 16: The Search Party: Finding New Customers 265
Chapter 17: Sticky Customers: Customer Retention 285
Chapter 18: Getting Social: Social Media and Influencer Marketing 299
Part 5: The Part of Tens 319 Chapter 19: Ten Things to Understand About Selling Online 321
Chapter 20: Ten Useful Online Tools 329
Chapter 21: Ten Things to Check Before Going Live 337
Appendix: List of Abbreviations 345
Index 349
Info autore
Paul Waddy is an ecommerce advisor with over 15 years of experience and the author of
Shopify For Dummies. Paul is the founder of Paul Waddy Advisory and www.learnecommerce.com.au, and the co-founder of Ecom Nation. Paul's expertise is in helping online retailers scale profitably.
Riassunto
Transform your ecommerce ideas into profitable reality with this page-turning new handbook
You've probably heard that online stores and ecommerce just had their best year in history. But have you ever wondered how to start selling online? Do you dream of staking out a piece of online real estate and grabbing a big share of that multi-billion-dollar industry?
In Selling Online For Dummies, accomplished exec and online shopping guru Paul Waddy shows you exactly how to get started in setting up your online shop. With an expert's eye for business, and an easy-to-understand take on the technical stuff, Waddy takes you from digital start to finish as he discusses topics like:
* How to find hot products to sell, and what to do if you don't have an idea for one yet
* Building a website from scratch by choosing the right developer and platform
* Marketing your site by email and on Google, Instagram, Facebook, and more
* How to deal with payments, currencies, taxes, and duties
Perfect for anyone who's ready to take advantage of the commercial opportunities waiting for them online, Selling Online For Dummies is a must-read that will help you turn your great idea from virtual to reality.
