Hybridity, Or The Cultural Logic Of Globalization

Klappentext Marwan M. Kraidy is Assistant Professor of International Communication at the School of International Service, American University. He is co-editor of Global Media Studies: Ethnographic Perspectives. Zusammenfassung Analyses the ways hybridity has been used! from the first century AD to today! offering an enlightening look at cultural mixture. Inhaltsverzeichnis Chapter 1: Cultural Hybridity and International Communication; Chapter 2: Scenarios of Global Culture; Chapter 3: The Trails and Tales of Hybridity; Chapter 4: Corporate Transculturalism; Chapter 5! The Political Economy of Hybrid Media Texts; Chapter 6! Identity on the Line: Growing up Hybrid; Chapter 7: Hybridity Without Guarantees: Towards Critical Transculturalism

Dettagli sul prodotto

• Autori: Marwan Kraidy, Marwan M. Kraidy
• Editore: Temple University Press
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 30.06.2005
• EAN: 9781592131433
• ISBN: 978-1-59213-143-3
• Pagine: 226
• Dimensioni: 152 mm x 229 mm x 13 mm
• Categorie: Saggistica > Politica, società, economia > Società; Scienze sociali, diritto, economia > Etnologia > Etnologia