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Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks.
Sommario
Contents
Preface
Introduction
Chapter 1 - Parties and Elections
Chapter 2 - Planning and Management
Chapter 3 - Fundraising
Chapter 4 - Independent Groups
Chapter 5 - Vulnerability and Opposition Research
Chapter 6 - Data and Analytics
Chapter 7 - Focus Groups and Polling
Chapter 8 - Earned Media
Chapter 9 - Paid Media
Chapter 10 - Social Media
Chapter 11 - Field Operations
Chapter 12 - The New Permanent Campaign
Afterword
Acknowledgments
Appendix
Index
Info autore
MICHAEL D. COHEN, PH.D. is CEO of Cohen Research Group, a leading political, public affairs, and corporate research firm. He publishes the pioneering Congress in Your Pocket suite of AI-driven mobile apps and teaches courses at Johns Hopkins University and New York University on digital political strategy and political campaigning. He is the author of Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections. After running political campaigns in college, Dr. Cohen served in leadership positions at The Gallup Organization, Microsoft, USA Facts, and Purple Strategies, as well as two political polling firms. He is a three-time graduate of the University of Florida with degrees in mass communications and political science, and he is a member of its leadership Hall of Fame.
Riassunto
Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks.
