Marketing and Feminism - Current issues and research

This cutting edge, innovative volume contains the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it challenges assumptions in both historical and current contexts.

Sommario

Introduction Miriam Catterall, Pauline Maclaran and Lorna Stevens Part 1 Feminist Perspectives on Marketing Theory Marketing and Feminists: Past Associations and Futures Involvements Linda Scott; Women's Contribution to the Development of Marketing Thought Barbara Stern; Big Women in Marketing Organisations Danusia Malina; Services Marketing: Feminist Reflections on Servicescape Helen Hill and Ruth Schmidt; Gender in Marketing Communications and Information Technology Alladi Venkatesh; Feminist Perspectives on Green Marketing Susan Dobscha Section 2 Feminist Experiences on Marketing Practice Gender Boundaries in Marketing Practice Lisa Penaloza; The Consumer as Female: Multi-cultural Marketing Experiences Janeen Arnold Costa Women's Experiences of Marketing Communications Stephanie O'Donohue; Reading Rabotnitsa: Gender in a Socialist Economy Natalia Tolstikova; Ecriture Feminine: Autobiography, Shopping and Consumption Stephen Brown and Hope Schau; Marginalised by Marketing Theory: Race, Sexuality, Class and Poverty Eileen Fischer; The Dark Side of Female Consumption Helen Woodruffe Conclusion: Marketing and Feminism: Engagements and Disengagements Miriam Catterall, Pauline Maclaren and Lorna Stevens.

Info autore

Miriam Catterall, Pauline Maclaran, Lorna Stevens

Riassunto

This cutting edge, innovative volume contains the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it challenges assumptions in both historical and current contexts.

Dettagli sul prodotto

• Con la collaborazione di: Miriam Catterall (Editore), Pauline Maclaran (Editore), Pauline (Royal Holloway Maclaran (Editore), Maclaran Pauline (Editore), Lorna Stevens (Editore), Lorna (University of Bath Stevens (Editore), Stevens Lorna (Editore)
• Editore: Taylor and Francis
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 20.07.2000
• EAN: 9780415219730
• ISBN: 978-0-415-21973-0
• Pagine: 296
• Peso: 560 g
• Serie: Routledge Interpretive Marketing Research
• Categorie: Saggistica > Politica, società, economia > Politica; Scienze sociali, diritto, economia > Economia > Tematiche generali, enciclopedie; SOCIAL SCIENCE / Gender Studies, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Gender studies, gender groups, Sales and marketing