Mastering Fashion Marketing

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.>

Dettagli sul prodotto

• Autori: T Jackson, Ti Jackson, Tim Jackson, Tim Shaw Jackson, D Shaw, D. Shaw, David Shaw
• Editore: Macmillan
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 22.12.2008
• EAN: 9781403919021
• ISBN: 978-1-4039-1902-1
• Pagine: 240
• Serie: Palgrave Master Series; Macmillan Master Series; Palgrave Masters; Macmillan Master Series; Palgrave Masters; Bloomsbury Master Series
• Categoria: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche