Advances in Business and Management Forecasting

This volume is part of a blind refereed serial publication published on an annual basis. The objective of this research annual is to present studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making.

Sommario

Forecasting Accuracy and Methods: Obtaining a seasonal index for forecasting when the data contain a trend; How to make accurate market share forecasts with structural response models; What to do when sales forecasts are not accurate enough; The relationship between accuracy and expenditure forecasting; Forecast model selection - Genetic Algorithm Neutral Network approach; Forecasting practices of MBAs; Forecasting ARIMA methods - a comparison of internet and fractionally different models. Forecasting Applications: Regression forecast modeling -a case study; Managing to retain sales forecaster; Consistent judgmental directional probability exchange rate prediction; Communicating revenue uncertainty using revenue semaphores.

Riassunto

This volume is part of a blind refereed serial publication published on an annual basis. The objective of this research annual is to present studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making.

Dettagli sul prodotto

• Autori: John B. Geurard, Kenneth D Lawrence, D. Lawrence Kenneth D. Lawrence, K. D. Lawrence
• Con la collaborazione di: John B. Geurard (Editore), Michael D. Geurts (Editore), Kenneth D. Lawrence (Editore)
• Editore: Jai Press Inc.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 15.08.2002
• EAN: 9780762304370
• ISBN: 978-0-7623-0437-0
• Pagine: 208
• Dimensioni: 161 mm x 240 mm x 16 mm
• Peso: 482 g
• Serie: Advances in Business & Managem
• Categorie: Scienze naturali, medicina, informatica, tecnica > Informatica, EDP > Software applicativo; Scienze sociali, diritto, economia > Economia > Management