Ulteriori informazioni
Sommario
1. Introduction
2. Toward a theory of pictorial framing
3. Editorial imagery
4. Cartooning the West: Moral framings in Egyptian cartoons (mis)representing America
5. Illustrating the Euro (I): JOURNEY/TIME blended frames and cultural-moral cognition
6. Illustrating the Euro (II): Modelling Opinion Editorial text-image relations on moral framing
7. Pictorial framing, morality, and experimentation
8. Closing remarks
Info autore
Ahmed Abdel-Raheem is Assistant Professor at the Department of English Studies at Maria Curie-Skłodowska University in Lublin, Poland. He is founder and co-editor of the John Benjamins journal Moral Cognition and Communication. He has published internationally in a number of journals, such as Discourse and Society, Multimodal Communication, Information Design Journal, Metaphor and the Social World, Visual Communication Quarterly, Pragmatics and Cognition, Cognitive Linguistic Studies, and Sciences de la Société.
Riassunto
Drawing on perspectives from frame semantics, blending theory, relevance theory, and pragmatics, the volume establishes a model of "pictorial framing", arguing that subtle alterations in the visual presentation of issues around judgment and choice in such texts impact perception, and applies this framework to a range of case studies.
Testo aggiuntivo
"[Abdel-Raheem's] monograph thus exemplifies the kind of problem-oriented (rather than model-oriented) approach that will enormously benefit visual and multimodality studies, and indeed humanities studies more generally." —Charles Forceville in Journal of Language and Education
