The Business of Creativity - Toward an Anthropology of Worth

This book, by a leading scholar and writer on creative industries, reformulates our understanding of the practice of creativity in business, describing the collaboration of people, institutions, and technologies involved in creative work and the production of value.

Sommario

Acknowledgments
Overture
1. Circuits of affordances
2. Putting on a show
3. Ensemblages of worth
4. Shooting an ad campaign
5. The organization of creativity
6. Editing fashion magazines
7. Symbolic markets
8. Designing ceramics
9. Craftsmanship
10. Judging artworks
11. The politics of evaluation
Coda
References
Index
About the Author

Info autore

Brian Moeran

Riassunto

This book, by a leading scholar and writer on creative industries, reformulates our understanding of the practice of creativity in business, describing the collaboration of people, institutions, and technologies involved in creative work and the production of value.

Dettagli sul prodotto

• Autori: Brian Moeran
• Editore: Left Coast Press Inc
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 15.12.2013
• EAN: 9781611329124
• ISBN: 978-1-61132-912-4
• Pagine: 299
• Dimensioni: 225 mm x 153 mm x 25 mm
• Peso: 440 g
• Serie: Anthropology & Business; Anthropology and Business: Cro; Anthropology and Business
• Categoria: Scienze sociali, diritto, economia > Sociologia > Teorie sociologiche