Brand Therapy - 15 Techniques for Creating Brand Strategy in Pharma and Medtech

The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.

Info autore

Professor Brian D Smith has worked in the life sciences sector for 40 years as research chemist, marketing leader, research academic and advisor to many leading pharma and medtech companies. He uniquely combines first-hand understanding of the industry with rigorous, world leading research. He is the author of over 300 publications, including The Future of Pharma and Darwin's Medicine.

Riassunto

Brand Therapy is a “how to” book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.

Dettagli sul prodotto

• Autori: Brian Smith, Brian D Smith, Brian D. Smith
• Editore: Ingram Publishers Services
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 31.10.2020
• EAN: 9781788602402
• ISBN: 978-1-78860-240-2
• Pagine: 212
• Dimensioni: 203 mm x 203 mm x 14 mm
• Peso: 670 g
• Categorie: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche; BUSINESS & ECONOMICS / Marketing / Industrial, Sales & marketing, Manufacturing industries, Pharmaceutical industries, Brands and branding, Brands;Marketing;PR