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Informationen zum Autor W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, Media Literacy, 8th edition, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander). Klappentext With mobile devices and easy access to the internet, people are now in constant connection with news and entertainment, as well as contributing to content through social media. This book focuses on the unique effects these digital media have, making students aware of media's omnipresence in their lives. Inhaltsverzeichnis Preface and Acknowledgments Chapter 1: The Current Media Environment Chapter 2: What Is a Media Effect? Chapter 3: Attraction to Digital Media Chapter 4: Effects of Exposure to News Chapter 5: Effects of Exposure to Advertising Chapter 6: Effects of Exposure to Entertainment Chapter 7: Effects of Using Social Media Sites Chapter 8: Effects of Living in Virtual Worlds on the Internet Chapter 9: Effects of Competing in Computer Games Chapter 10: Effects on Institutions Chapter 11: Broad Effects Chapter 12: Big Picture Issues Glossary
