Branding Bhakti - Krishna Consciousness and the Makeover of a Movement

Sommario

Acknowledgments
Note on Transliteration
Introduction
1. A Brief History of ISKCON: 1965-present
2. Contextualizing the Krishna Branders
3. Krishna Gets a New PR Team: Branding ISKCON as a Meditative Social Club
4. Branding ISKCON as the Heart of Yoga
5. Krishna West: ISKCON Must Be Reinvented, Not (Just) Rebranded
Conclusion
Glossary
Bibliography
Index

Info autore

Nicole Karapanagiotis is Assistant Professor of Religion at Rutgers University, Camden, NJ.

Dettagli sul prodotto

• Autori: Nicole Karapanagiotis
• Editore: Indiana University Press
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 30.04.2021
• EAN: 9780253054890
• ISBN: 978-0-253-05489-0
• Pagine: 288
• Serie: Framing the Global; Indiana University Press (IPS)
• Categorie: Saggistica > Filosofia, religione > Religione: tematiche generali, opere di consultazione; Scienze umane, arte, musica > Filosofia > Altro