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Zusatztext Unravels the complexities of subjects such as taxation … The author has considered almost every eventuality within the day-to-day running of businesses of various sizes … Both newly graduated and seasoned freelancer will benefit from reading this book. Informationen zum Autor Alison Branagan is a creative industries business consultant, author, and an associate lecturer at Central Saint Martins College of Art and Design where she teaches short courses in entrepreneurship, business start-up and self-promotion. Klappentext This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries.With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise.Providing the vital knowledge and tools to develop a vision and achieve business growth, topics include:- Building networks and successful negotiation tactics - Promoting an engaging social media presence- Business planning and money management- Overview of legal, tax and intellectual property issues- Setting up a website and trading online- Exploiting innovation and future trends As well as specially tailored enterprise exercises and useful diagrams, this latest edition features apt quotations and indispensable resources including an extensive glossary and a list of key professional bodies and organisations based in the UK, USA, Canada, Australia and South America.This handbook is printed in a dyslexic-friendly font and includes new illustrated mind maps and colour pictures throughout. Vorwort Now in its second edition, this best-selling business book guides the reader through the essentials of running and growing a profitable creative business. Zusammenfassung This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries.With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise.Providing the vital knowledge and tools to develop a vision and achieve business growth, topics include:- Building networks and successful negotiation tactics - Promoting an engaging social media presence- Business planning and money management- Overview of legal, tax and intellectual property issues- Setting up a website and trading online- Exploiting innovation and future trends As well as specially tailored enterprise exercises and useful diagrams, this latest edition features apt quotations and indispensable resources including an extensive glossary and a list of key professional bodies and organisations based in the UK, USA, Canada, Australia and South America.This handbook is printed in a dyslexic-friendly font and includes new illustrated mind maps and colour pictures throughout. Inhaltsverzeichnis Foreword by James Dyson Introduction 1. Making Creativity Pay 2. How to Make a Living 3. Overview of Business Start-Up 4. Money Management 5. Business Planning 6. Building Networks 7. Self-Promotion 8. Funding and Sponsorship 9. Creative Crimes 10. Confidence and Negotiation Tactics 11. Records, Tax and Basic Bookkeeping 12. Websites, Blogs and Social Media 13. Innovation and Fu...
