Organizing Marketing and Sales

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

Riassunto

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

Dettagli sul prodotto

• Con la collaborazione di: Per (Stockholm School of Economics Andersson (Editore), Per J. Andersson (Editore), Bjoern Axelsson (Editore), Bjoern (Stockholm School of Economics Axelsson (Editore), Bjorn Axelsson (Editore), Björn Axelsson (Editore), Christopher Rosenqvist (Editore), Christopher (Stockholm School of Economics Rosenqvist (Editore)
• Editore: Emerald Publishing Limited
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 31.05.2020
• EAN: 9781787549715
• ISBN: 978-1-78754-971-5
• Pagine: 368
• Dimensioni: 165 mm x 240 mm x 20 mm
• Peso: 606 g
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing