Weaponized Marketing - Defeating Islamic Jihad With Marketing That Built World s Top Brands

Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world's leading brands to succeed where military might and diplomacy have failed.

Info autore

By Lisa Merriam and Milton Kotler

Riassunto

Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world's leading brands to succeed where military might and diplomacy have failed.

Dettagli sul prodotto

• Autori: Milton Kotler, Lisa Merriam, Lisa Kotler Merriam
• Editore: Rowman and Littlefield
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 31.05.2020
• EAN: 9781538137536
• ISBN: 978-1-5381-3753-6
• Pagine: 168
• Serie: Security and Professional Intelligence Education Series; Security and Professional Inte
• Categorie: Scienze sociali, diritto, economia > Scienze politiche > Scienze politiche e cittadinanza attiva; Marketing und Vertrieb, POLITICAL SCIENCE / Security (National & International), Politics / Current Events, BUSINESS & ECONOMICS / International / Marketing, POLITICAL SCIENCE / Political Ideologies / Radicalism