Covert Cows and Chick-fil-a - How Faith, Cows, and Chicken Built an Iconic Brand

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

Info autore

Steve Robinson served executive vice president and chief marketing officer of Chick-fil-A, Inc. from 1981-2015. He now serves as a consultant and speaks to organizations and businesses about leadership development and brand strategy. A native of Foley, Alabama, Steve is the son of a farmer and entrepreneur. He holds an associate degree in business administration from Faulkner State Junior College, a bachelor of science in marketing from Auburn University, and a master’s in advertising from Medill School of Journalism at Northwestern University. Steve and his wife, Dianne, live in Atlanta. They have two children and four grandchildren. 

 

Riassunto

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

Dettagli sul prodotto

• Autori: Steve Robinson
• Editore: Thomas Nelson
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 31.08.2020
• EAN: 9781400213221
• ISBN: 978-1-4002-1322-1
• Pagine: 224
• Dimensioni: 140 mm x 215 mm x 15 mm
• Categorie: Scienze sociali, diritto, economia > Economia > Management; BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Industries / Food Industry, RELIGION / Christian Living / Leadership & Mentoring