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Kiirsten May and Alex Varricchio, founders of UpHouse Inc., explore how innovation is often derailed by roadblocks related to execution, and provide exercises, strategies, and solutions to help businesses create space between two often-competing imperatives.
Sommario
- Foreword
- Preface
- Introduction
- i. Recognizing the Proximity Paradox
- ii. The Birth of Proximity
- iii. Managing Proximity
- Part One: Create Distance for People
- 1. Be an Innovator, Not an Executor: Skunk Works, Innovation Colonies, and creating distance from responsibilities
- 2. Listen to the New Blood: Diamond Shreddies and creating distance from your experience
- 3. Stop Trying to Be So Efficient: Havas and creating distance from workday monotony
- Part Two: Create Distance from Process
- 4. Trust Yourself Before Data: Apple and creating distance from the data
- 5. Don’t Be Precious with Ideas: Pebble and creating distance from your products and ideas
- 6. Come Up with Ideas to Plan: Shutterstock and creating distance from your plans
- 7. Invert the Org Chart: Gore and creating distance from org chart responsibilities
- Part Three: Distance from Industry
- 8. Create for Future Customers: Nintendo and creating distance from your existing customers
Info autore
Alex Varricchio worked with one of the largest advertising agencies on the Canadian Prairies for 10 years, and eventually led the creative department as creative director. He has always had an entrepreneurial spirit and pursued his first business venture at the age of four. Kiirsten May has always had a passion for storytelling and creative expression. She’s channeled that passion into helping brands and individuals influence their communities through well-told stories. Together, they are the co-owners of UpHouse, a marketing agency, and Crainstorm, a crowd- sourced brainstorming web app.
