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Zusatztext This book is a much-needed addition to the shelves of anyone interested in South Asia, fashion and/or youth culture. A methodology that builds from ethnology and focuses on South Asia, rather than simply on India, is a welcome change, given how easily the smaller countries and cultures on the margins are excluded from such discussion. Informationen zum Autor Lipi Begum is Programme Leader in Fashion Management at the Winchester School of Art, University of Southampton, UK. Dr Rohit K Dasgupta is lecturer at the Institute for Media and Creative Industries, Loughborough University. He is the author of Digital Queer Cultures in India: Politics, Intimacies and Belonging (Routledge, 2016) and co-editor of Friendship as Social Justice Activism: Critical Solidarities in a Global Perspective (Seagull/University of Chicago Press, 2017). Reina Lewis is Professor of Cultural Studies at London College of Fashion, UAL, UK. Klappentext For South Asia, fashion and consumption have come to play an increasingly important role in the lives of young people and in the formation of youth cultures. Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka have all, in related and distinctive ways, been producing confident young fashion consumers, who are proving to be an important market for fashion.This book explores South Asian youth cultures and fashion across the countries of this region and their diasporas from a transnational perspective. Through visual and textual analysis of film, photography and digital cultures, as well as ethnographic fieldwork, the expert contributors look at how gender, sexuality, class, the media and faith intersect with and style youth cultures. By establishing the heterogeneous nature of South Asia and its youth cultures, they also dismantle grand western narratives that tend to understand the region's diverse cultural modernity through the lens of homogeneity.Inside the street-style, sexuality & sartorial codes of today's South Asian youth Zusammenfassung For South Asia! fashion and consumption have come to play an increasingly important role in the lives of young people and in the formation of youth cultures. Afghanistan! Bangladesh! Bhutan! India! Maldives! Nepal! Pakistan and Sri Lanka have all! in related and distinctive ways! been producing confident young fashion consumers! who are proving to be an important market for fashion.This book explores South Asian youth cultures and fashion across the countries of this region and their diasporas from a transnational perspective. Through visual and textual analysis of film! photography and digital cultures! as well as ethnographic fieldwork! the expert contributors look at how gender! sexuality! class! the media and faith intersect with and style youth cultures. By establishing the heterogeneous nature of South Asia and its youth cultures! they also dismantle grand western narratives that tend to understand the region's diverse cultural modernity through the lens of homogeneity. Inhaltsverzeichnis List of Images List of Plates Contributor Notes Acknowledgements Style, Fashion and Media in South Asian Youth Cultures - Lipi Begum, Rohit K. Dasgupta and Reina Lewis 1. Street Style vs. Style on the Street?: Two Interpretations of Indian Street Fashion - Arti Sandhu 2. Style-ish Girls and Local Boys: Young Women and Fashion in Chennai - Sneha Krishnan 3. Rituparno Ghosh, Sartorial Codes and the Queer Bengali Youth - Rohit K. Dasgupta and Kaustav Bakshi 4. In/Visible Space: Re?ections on the Realm of Dimensional Affect, Space and the Queer Racialised Self - Raisa Kabir in conversation with Lipi Begum and Rohit K. Dasgupta 5. Faces of Subversion: Queer Looks of India - Sunil Gupta and Charan Singh 6. Designing for 'Zippies' and the Madness of Bhootsavaar: On Commercially In?ected Artistic Nationalism and Branded '...
