Caste, Entrepreneurship and the Illusions of Tradition - Branding the Potters of Kolkata

This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business, as they engage in a competitive market to sell their artworks.

Sommario

List of Figures; Acknowledgements; Transliteration and Terminology; Prologue: The Durga Puja Business; 1. On Kumars, Modernity, Caste and Commodification; 2. The Civilized Potters and Their Neighbourhood; 3. Birth of Tradition, Coming of Modernity; 4. Ancestral Homes - East versus West; 5. Turmoil and Economics; 6. Accumulated Value: Education and Caste as Assets; 7. Commodification of Caste; References; Index.

Info autore

Geir Heierstad

Dettagli sul prodotto

• Autori: Geir Heierstad, Heierstad Geir
• Editore: Anthem Press
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 30.09.2019
• EAN: 9781785271878
• ISBN: 978-1-78527-187-8
• Pagine: 236
• Serie: Diversity and Plurality in South Asia
• Categorie: Scienze sociali, diritto, economia > Scienze sociali, tematiche generali; SOCIAL SCIENCE / Regional Studies, SOCIAL SCIENCE / Anthropology / Cultural & Social, India, Social & cultural anthropology, ethnography, RELIGION / Hinduism / Rituals & Practice, Social and cultural anthropology, Regional / International studies, Social classes, Hindu life and practice