Multilevel Approach to Competitiveness in the Global Tourism Industry

Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness. Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.

Riassunto

Discusses new intelligent practices to increase business competitiveness in the tourism sector. The book features research on a range of topics, including networking, artificial intelligence, and regional competitiveness.

Dettagli sul prodotto

• Autori: TEIXEIRA FERREIRA
• Con la collaborazione di: Joao Matos Ferreira (Editore), João Matos Ferreira (Editore), Sergio Jesus Teixeira (Editore), Sérgio Jesus Teixeira (Editore)
• Editore: Business Science Reference
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 31.10.2019
• EAN: 9781799803652
• ISBN: 978-1-79980-365-2
• Pagine: 420
• Dimensioni: 221 mm x 286 mm x 27 mm
• Peso: 1311 g
• Serie: Advances in Hospitality, Tourism, and the Services Industry
• Categoria: Scienze sociali, diritto, economia > Economia > Altro