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Informationen zum Autor KEN DYCHTWALD, PHD, is a psychologist, gerontologist, and bestselling author of 16 books, including Age Wave. He is the Founder and CEO of Age Wave, a firm created to guide companies and government groups in product and service development for Boomers and mature adults. He has served as a fellow of the World Economic Forum and was a featured speaker at two White House Conferences on Aging.ROBERT MORISON is a researcher, writer, and management consultant who has been leading breakthrough research for 30 years in collaboration with eminent thought leaders and innovators. He currently serves as Senior Advisor with Age Wave and Lead Faculty for the International Institute for Analytics. Klappentext PRAISE FOR WHAT RETIREES WANT"Dychtwald and Morison have changed the way I view the future. Their analysis of rising longevity and aging demographics is critical for any business, not-for-profit, or government leader who wants to understand the massive changes and new opportunities that will affect every aspect of our lives."-Peter H. Diamandis, MD, Founder, XPRIZE, and Author, Abundance: The Future Is Better Than You Think"The authors challenge the age-related myths and prejudices that are pervasive in modern marketing. It's time to reframe how we think about, portray, and treat the growing cohort of retirees, and this thoughtful and important book shows us both why and how."-Stephanie Fischer, President and CEO, Global Retail Marketing Association"Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers."-Daniel Goleman, PhD, Author, Emotional Intelligence: Why It Can Matter More Than IQ"What Retirees Want provides fascinating insights into what a world with a billion people over age 60 will look like-its impact on society, business, politics, health care, and the marketplace. Anyone who reads this book will better understand how to capitalize on the new opportunities and challenges brought by the revolutionary age wave."-Thomas Donohue, CEO, United States Chamber of Commerce"What Retirees Want is a dazzling must read! Every aspect of our lives will adjust to make room for what Dychtwald and Morison call the Third Age. And with women outliving men, this book offers a fresh and needed perspective on a wide range of hopeful action steps to improve both women's and men's life journeys."-Maria Shriver, Journalist, Author and Activist, Former First Lady of California"For more than 20 years, Ken Dychtwald's groundbreaking thinking has greatly influenced my own, especially with regard to developing new ways of providing retirement plans and investment strategies to tens of millions of investors. As someone just starting this phase of life, I found this breakthrough book to be both insightful and incredibly inspirational!"-William McNabb, CEO, Vanguard Group (ret) Zusammenfassung "Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers."--Daniel Goleman, PhD, Author, Emotional Intelligence: Why It Can Matter More Than IQThroughout 99 percent of human history, life expectancy at birth was less than 18 years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth - yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 6...
