New York City

"Fully researched after the Covid-19 lockdowns, this travel guide tells you how to see the best of everythin-in the smartest, most time-effecient way."--

Info autore

Pauline Frommer started traveling with her guidebook-writing parents at the age of four months and hasn't stopped since. She is the Editorial Director for the Frommer Guidebooks and Frommers.com, as well as author of what has been the bestselling guidebook to her hometown since its first edition. Her first job in travel was on the website Frommers.com, and eventually she worked her way up to Editor in Chief. Pauline also served as Travel Editor for MSNBC.com for several years, before working with John Wiley and Sons to create the award-winning Pauline Frommer Guidebooks, a 14-book series that won the coveted "Best Guidebook of the Year" title three years in a row from the North American Travel Journalists Association and once from the Society of American Travel Writers). For four years, Pauline created weekly travel segments for CNN's Headline News and CNN's Pipeline. She hosted a nationally syndicated radio show on travel for over 15 years. You may also have seen her talking travel on The Today Show, Live with Regis and Kelly, The O'Reilly Factor, NBC Nightly News and ABC World News, Good Morning America, FOX News and every local news station you can name. Her writings have been widely published in everything from Budget Travel Magazine to the Dallas Morning News to Nick, Jr. magazine. She resides in New York City with her husband, Columbia University Professor Mahlon Stewart and two very well-traveled daughters.

Riassunto

Map your own adventure with Frommer's New York City day by day. This portable, up-to-date guide is all about maximizing the time you have to spend in the Big Apple. Written by lifelong New Yorker and award-winning travel journalist Pauline Frommer, the book hits all of NYC's highlights-as well as hidden gems-with plans crafted for visitor

Prefazione

Frommer’s Marketing/PR Efforts

• Frommers.com: With 3 million unique users per month, Frommers.com is a beloved travel tool for consumers and a potent marketing arm of the books. The site is updated daily with blogs, articles about the latest travel news, and galleries of travel photos.
  
• Web campaigns: Partnership with the nation of Peru to promote Frommer’s EasyGuide to Lima, Cusco and Machu Picchu with a major contest. Partnership with the nation of Colombia to promote Frommer’s EasyGuide to Colombia.
• Partnership/contest with HomeAway.com to promote the 60th anniversary (2017) of the Frommer’s brand. Partnership with Jetsetter and MoneyCrashers to promote travel to Bali. And Frommers.com continues to be an important presence on the web with 3 million unique users per month.
  
• Newspaper Campaigns: In 2021, we partnered with USA Today on a special section on travel, which featured large ads for the Frommer guidebooks
  
• Keynote speeches: Every year Pauline and Arthur Frommer make personal appearances across the United States at Travel Shows and other venues. In 2021/2022, these will include appearances at the Smithsonian, the Minneapolis Star Tribune Travel Show, The Society of American Travel Writers Conference, and the Travel and Adventure Shows held in Los Angeles, San Diego, San Francisco, Dallas, Chicago, Boston and Denver. All were supported by advertising campaigns, with mentions of the Frommer guidebooks.
  
• TV Appearances: In the last five years, Pauline Frommer has appeared multiple times on Good Morning America, The Today Show, the NBC Evening News, the ABC Evening News, CNN, MSNBC, CNBC, Fox, and Inside Edition. In addition, all of the travel show speeches (see above) require appearances on local TV and radio stations, to boost those shows and the books.
  
• Other Media: Quoted in multiple articles by the Associated Press, including one in December of 2021 on the Frommer’s Best Places to Go List (the Washington Post also wrote a complete article about that collection of essays). Frommer’s, and Arthur and Pauline Frommer, were the subject of a feature article in the magazine that has the largest circulation on earth, AARP’s magazine. We have also recently appeared in print and/or online versions of Real Simple, Forbes, Travel & Leisure, Conde Nast Traveler, Money Magazine, and other magazines, along with newspapers and blogs. Appearances for the last three years on Rick Steves' radio show, as well as other NPR shows.
  
• Social Media: Frommer’s maintains an active social media presence and has 150,000 Twitter followers (which is 43,000 more than Rick Steves), over 35,000 followers on Facebook, over 26,000 followers on Instagram, and 190,000 monthly viewers on Pinterest. Unlike our competitors, we delete all bots, so these are real numbers, not inflated ones. We’ve also done numerous successful ad campaigns on Facebook in the last year.

Dettagli sul prodotto

• Autori: Pauline Frommer, Frommer Pauline
• Editore: Frommers Travel Guides
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 30.06.2020
• EAN: 9781628875034
• ISBN: 978-1-62887-503-4
• Serie: Day by Day
• Categorie: Viaggi > Guide turistiche; New York, New York City, Manhattan, Staten Island, Bronx, Brooklyn, Queens, HISTORY / United States / General, TRAVEL / United States / Northeast / General