Yellowstone and Grand Teton National Parks

* Frommer¿s has amassed a loyal following of millions who have successfully used its guides for more than 60 years.

* Arthur and Pauline Frommer are a publicity-making machine. Between writing syndicated newspaper columns, blogs, weekly radio shows and constant public appearances, Arthur writes introductions to many of the guides, while Pauline oversees the line as Editorial Director and author of the two best-selling guides to New York City.

* Frommer¿s authors are noted journalists, known for providing high-quality research and reliable, yet opinionated colorful reviews. Most of the authors live in the area they cover to ensure that the books lead travelers on the most authentic journeys possible. Because they are ¿embedded¿ in these locations, they also are able to turn up money-saving advice, for travel in all price ranges that many other guidebook series miss

*Reviews include websites, closest public transportation, hours and exact pricing

*Most books feature a detachable map

* All new Frommer guidebooks are set in 10 pt. type, larger than most other guides

*Frommers.com is consistently named one of the top 10 travel sites and has over 14 million page views monthly. *The guides are featured and link to key retailers and IndieBound for fulfillment.

Info autore

Elisabeth Kwak- Hefferan is a freelance writer and editor who specializes in the outdoors, environment, travel, health, food, culture, and science. Her work has appeared in Backpacker, Grist, Organic Life, Women's Adventure, 5280 (Denver's city magazine), and more.

She is Backpacker's Rocky Mountain Editor and a contributing writer for Grist.org. Elisabeth lives in Missoula, Montana, where the spectacular natural beauty is second in renown only to the staggeringly high craft brewery-per-capita ratio (beer of choice: Kettlehouse Cold Smoke, if you're buying).

Riassunto

Frommer's guidebooks, unlike those of many of our competitors, are written by local experts (not outsiders)—like Elisabeth Kwak-Hefferan, a Montana resident, naturalist, and noted travel journalist. In this handy, pocket-size book, she'll help you sort through all the options at these storied national parks so you can tailor an adventure that's right for you.

This guide contains:

· Insider advice on the best ways to experience some of the country's most dazzling natural landscapes, including tips on the best views, the best backcountry trails, the best scenic drives, and the best activities outside of the parks

· Insightful commentary on park landmarks and specific trails, from the majestic Old Faithful Geyser to the iconic multicolored Mammoth Hot Springs to the solitary Signal Mountain Summit Trail

· Detailed practical information, including tips on safety, advice for beginning backpackers, and when and where to go to avoid crowds

· Opinionated write-ups of hotels, campgrounds, and restaurants—no bland descriptions or lukewarm recommendations here

· Exact prices listed for every business and activity, so there's no guessing or nasty surprises

· Helpful maps throughout

· Large, easy-to-read fonts but thin paper, so the book isn’t too heavy to carry

· Planning tips for getting there, getting around, saving money, and getting the most from your trip

About Frommer’s: There’s a reason that Frommer’s has been the most trusted name in travel for more than 60 years. Arthur Frommer created the bestselling guide series in 1957 to help American service members fulfill their dreams of travel in Europe. Since then, we have published thousands of titles, becoming a household name by helping millions upon millions of people realize their own dreams of seeing our planet. Travel is easy with Frommer’s.

Prefazione

Frommer’s Marketing/PR Efforts



Frommers.com: With 3 million unique users per month, Frommers.com is a beloved travel tool for consumers and a potent marketing arm of the books. The site is updated daily with blogs, articles about the latest travel news, and galleries of travel photos.

Web campaigns: Partnership with the nation of Peru to promote Frommer’s EasyGuide to Lima, Cusco and Machu Picchu with a major contest. Partnership with the nation of Colombia to promote Frommer’s EasyGuide to Colombia. Partnership/contest with HomeAway.com to promote the 60^th anniversary (2017) of the Frommer’s brand. Partnership with Jetsetter and MoneyCrashers to promote travel to Bali. And Frommers.com continues to be an important presence on the web with 3 million unique users per month.

The Frommer Travel Show: Weekly radio show on WABC, heard every Saturday from 3-4pm ET in 17 states. Repurposed as a very popular podcast, available on ITunes and other sites. Hosts: Pauline Frommer and Jason Cochran

The Travel Show: Weekly radio show syndicated nationally on Radio America. Also a popular podcast, available on ITunes and elsewhere. Hosts: Arthur Frommer and Pauline Frommer

Syndicated newspaper columns: Distributed by King Features, and seen in newspapers across the United States and Canada. Two weekly by Arthur Frommer, one by Pauline Frommer

Keynote speeches: Every year Pauline and Arthur Frommer make personal appearances across the United States at Travel Shows and other venues. In 2018/2019, these included appearances at the New York Times Travel Show, the Minneapolis Star Tribune Travel Show, The Society of American Travel Writers Conference, and the Travel and Adventure Shows held in Los Angeles, San Diego, Dallas, Philadelphia and Chicago. All were supported by advertising campaigns, with mentions of the Frommer guidebooks.

TV Appearances: In the last five years, Pauline Frommer has appeared multiple times on Good Morning America, The Today Show, the NBC Evening News, the ABC Evening News, CNN, MSNBC, CNBC, Fox, and Inside Edition. In addition, all of the travel show speeches (see above) require appearances on local TV and radio stations, to boost those shows and the books.

Other Media: Quoted in multiple articles by the Associated Press, including one last June on Pauline’s tips for visiting New York City (which was be paired with an AP podcast on that topic). Frommer’s, and Arthur and Pauline Frommer, were the subject of a feature article in the magazine that has the largest circulation on earth, AARP’s magazine. We have also recently appeared in print and/or online versions of Real Simple, Forbes, Travel & Leisure, Conde Nast Traveler, Money Magazine, and other magazines, along with newspapers and blogs. Appearances for the last three years on Rick Steve’s radio show, as well as other NPR shows.

Social Media: Frommer’s maintains an active social media presence and has 150,000 Twitter followers (which is 43,000 more than Rick Steves), over 35,000 followers on Facebook, over 26,000 followers on Instagram, and 190,000 monthly viewers on Pinterest. Unlike our competitors, we delete all bots, so these are real numbers, not inflated ones. We’ve also done numerous successful ad campaigns on Facebook in the last year.

Dettagli sul prodotto

• Autori: Elisabeth Kwak-Hefferan
• Editore: Frommers Travel Guides
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 31.03.2020, ritardato
• EAN: 9781628874990
• ISBN: 978-1-62887-499-0
• Pagine: 192
• Dimensioni: 110 mm x 186 mm x 15 mm
• Serie: Complete Guide; FROMMER*S GUIDE ACTUEL
• Categorie: Viaggi > Sport e vacanze attive > Mondo, Artide, Antartide; Wyoming, Montana, TRAVEL / Special Interest / Hikes & Walks, Yellowstone National Park, Grand Teton National Park, Travel and holiday guides