Fr. 22.50

Banff and the Canadian Rockies

Inglese · Tascabile

Spedizione di solito entro 3 a 5 settimane

Descrizione

Ulteriori informazioni










"24 smartest ways to see the city"--Cover.

Info autore

Christie Pashby, author of this edition and of many previous editions of Frommer's guidebooks to the Canadian Rockies, has lived in the beautiful Canadian Rockies of Alberta, Canada for 20 years. She holds a BA from McGill University and a Bachelor of Journalism degree from the University of King's College. In addition to writing countless travel guides to South America and Canada for Frommer's and working as a freelance writer and content creator, Christie now explores the far corners of the world with her favorite travel buddy, her young daughter Manuela.

Riassunto

Banff National Park in the Canadian Rockies receives nearly six million visitors a year, making it the most popular national park in Canada-and rightly so, given the multitude of ravishing landscapes here. Packed with color photos, this bestselling guide offers itineraries that show you how to see the best of Banff and the Canadian Rockies in a sho

Prefazione

Frommer’s Marketing/PR Efforts



Frommers.com: With 3 million unique users per month, Frommers.com is a beloved travel tool for consumers and a potent marketing arm of the books. The site is updated daily with blogs, articles about the latest travel news, and galleries of travel photos.

Web campaigns: Partnership with the nation of Peru to promote Frommer’s EasyGuide to Lima, Cusco and Machu Picchu with a major contest. Partnership with the nation of Colombia to promote Frommer’s EasyGuide to Colombia. Partnership/contest with HomeAway.com to promote the 60th anniversary (2017) of the Frommer’s brand. Partnership with Jetsetter and MoneyCrashers to promote travel to Bali. And Frommers.com continues to be an important presence on the web with 3 million unique users per month.

The Frommer Travel Show: Weekly radio show on WABC, heard every Saturday from 3-4pm ET in 17 states. Repurposed as a very popular podcast, available on ITunes and other sites. Hosts: Pauline Frommer and Jason Cochran

The Travel Show: Weekly radio show syndicated nationally on Radio America. Also a popular podcast, available on ITunes and elsewhere. Hosts: Arthur Frommer and Pauline Frommer

Syndicated newspaper columns: Distributed by King Features, and seen in newspapers across the United States and Canada. Two weekly by Arthur Frommer, one by Pauline Frommer

Keynote speeches: Every year Pauline and Arthur Frommer make personal appearances across the United States at Travel Shows and other venues. In 2018/2019, these included appearances at the New York Times Travel Show, the Minneapolis Star Tribune Travel Show, The Society of American Travel Writers Conference, and the Travel and Adventure Shows held in Los Angeles, San Diego, Dallas, Philadelphia and Chicago. All were supported by advertising campaigns, with mentions of the Frommer guidebooks.

TV Appearances: In the last five years, Pauline Frommer has appeared multiple times on Good Morning America, The Today Show, the NBC Evening News, the ABC Evening News, CNN, MSNBC, CNBC, Fox, and Inside Edition. In addition, all of the travel show speeches (see above) require appearances on local TV and radio stations, to boost those shows and the books.

Other Media: Quoted in multiple articles by the Associated Press, including one last June on Pauline’s tips for visiting New York City (which was be paired with an AP podcast on that topic). Frommer’s, and Arthur and Pauline Frommer, were the subject of a feature article in the magazine that has the largest circulation on earth, AARP’s magazine. We have also recently appeared in print and/or online versions of Real Simple, Forbes, Travel & Leisure, Conde Nast Traveler, Money Magazine, and other magazines, along with newspapers and blogs. Appearances for the last three years on Rick Steve’s radio show, as well as other NPR shows.

Social Media: Frommer’s maintains an active social media presence and has 150,000 Twitter followers (which is 43,000 more than Rick Steves), over 35,000 followers on Facebook, over 26,000 followers on Instagram, and 190,000 monthly viewers on Pinterest. Unlike our competitors, we delete all bots, so these are real numbers, not inflated ones. We’ve also done numerous successful ad campaigns on Facebook in the last year.

Dettagli sul prodotto

Autori Pashby, Christie Pashby, Pashby Christie
Editore Frommers Travel Guides
 
Lingue Inglese
Formato Tascabile
Pubblicazione 31.05.2020
 
EAN 9781628874952
ISBN 978-1-62887-495-2
Serie Day by Day
Categorie Viaggi > Guide turistiche > Nordamerica e America Centrale

TRAVEL / Canada / General, TRAVEL / Parks & Campgrounds, TRAVEL / Canada / Western Provinces (AB, BC), Travel and holiday guides

Recensioni dei clienti

Per questo articolo non c'è ancora nessuna recensione. Scrivi la prima recensione e aiuta gli altri utenti a scegliere.

Scrivi una recensione

Top o flop? Scrivi la tua recensione.

Per i messaggi a CeDe.ch si prega di utilizzare il modulo di contatto.

I campi contrassegnati da * sono obbligatori.

Inviando questo modulo si accetta la nostra dichiarazione protezione dati.