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Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as "entrepreneurial thinking."
Organized to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and providing a truly global perspective, this book gives students a comprehensive, real-world foundation in entrepreneurship today.
Sommario
Preface vi
About the Authors vii
Acknowledgments viii
1 Introduction to Entrepreneurship 1
1.0 What is Entrepreneurship? 2
1.1 Where do Entrepreneurs Operate? 3
1.3 Why do It? 4
1.4 Who are Entrepreneurs? 5
1.5 How do Entrepreneurs Operate? 7
Creating the Context for Success 7
1.6 Real-World Entrepreneurship 8
1.7 Telling the Entrepreneur's Story 9
2 Social and Sustainable Entrepreneurship 13
2.0 So You Want to Change the World? 14
2.1 Social Entrepreneurship Today 14
2.2 So, What Does a Social Entrepreneur Look Like? 15
2.3 Why Do It? 15
Why Do Individuals Do It? 16
User Innovators 17
Sustainability as Social Innovation 17
2.4 Social Entrepreneurship as a Process 20
Challenges in Social Entrepreneurship 20
2.5 Let's do it. . . 21
Who Could Help Me Explore This Further? 21
3 Entrepreneurial Creativity 23
3.0 What is Creativity? 24
3.1 Who is Creative? 26
The Power of the Group 27
3.2 How Does Creativity Happen? 28
3.3 Enabling and Enhancing Creativity 29
3.4 Developing Your Personal Thinking Skills 30
3.5 Developing Group Level Creativity 32
Variations on A Theme 33
Using Online Groups and Communities 34
Limits of Brainstorming 34
3.6 Developing a Creative Environment 35
Putting it All Together - Developing Entrepreneurial Creativity 37
4 Searching for Opportunities 39
4.0 Where Do Innovations Come From? 40
4.1 Where Could We Innovate? 41
What About the Small Stuff? The Importance of Incremental Innovation 43
From Components to Systems? 45
4.2 How to Search: The Opportunity Treasure Hunt 46
5 Building the Case 49
5.0 Why Develop a Business Plan? 50
5.1 What's in a Business Plan? 50
A Question of Balance 50
5.2 Assess Market Opportunities and Competition 52
Customer or Market Surveys 54
Scenario Development 56
5.3 Identify and Manage Critical Risks and Uncertainty 58
Risk as Probability 58
Perceptions of Risk 62
5.4 Evaluate the Costs, Resources, and Value of a Project 63
Financial Methods 63
Qualitative Methods 65
6 Raising Resources and Funding 69
6.0 Finding Resources 70
6.1 Identifying Resources Needed 70
Dynamic Capabilities 71
6.2 Assessing Capabilities 71
6.3 Acquiring Funding 77
Business Angels 78
Crowd-Funding 79
The Uses and Limitations of Venture Capital 79
6.4 Enlisting Suppliers and Partners 81
Outsource 82
License 82
Joint Ventures & Strategic Alliances 83
7 Building the Team 87
7.0 The Innovating Organization 88
7.1 Individual Characteristics 88
Entrepreneurial Disposition 90
Background 90
Psychological Profile 90
Education and Experience 91
Entrepreneurial Pairs and Partners 91
7.2 Leadership and Shared Vision 93
7.3 Entrepreneurial Teams 95
7.4 Venture Climate and Culture 100
Trust and Openness 101
Challenge and Involvement 102
Support and Space for Innovation 103
Conflict and Debate 103
Risk-Taking 103
Freedom 104
8 Building and Working with Networks 107
8.0 No Man is an Island 108
8.1 Th
Riassunto
Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as "entrepreneurial thinking."
Organized to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and providing a truly global perspective, this book gives students a comprehensive, real-world foundation in entrepreneurship today.
