Handbook of Business Communication - Linguistic Approaches

The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).

Info autore

Gerlinde Mautner and Franz Rainer, WU Vienna, Vienna, Austria.

Dettagli sul prodotto

• Con la collaborazione di: Gerlind Mautner (Editore), Gerlinde Mautner (Editore), RAINER (Editore), Rainer (Editore), Franz Rainer (Editore)
• Editore: De Gruyter
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 31.07.2019
• EAN: 9781501519000
• ISBN: 978-1-5015-1900-0
• Pagine: 700
• Dimensioni: 172 mm x 40 mm x 239 mm
• Peso: 1223 g
• Serie: Handbooks of Applied Linguistics (HAL); Handbooks of Applied Linguistics
• Categoria: Scienze umane, arte, musica > Scienze linguistiche e letterarie > Linguistica generale e comparata