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Informationen zum Autor Shiv Singh is the Chief Marketing Officer at Eargo Inc. He was formerly an SVP of Marketing at Visa Inc. and prior to that was the Global Head of Digital for PepsiCo Beverages. He is a leading voice in social media marketing. Stephanie Diamond is president of Digital Media Works, a firm offering e-commerce and branding assistance to businesses. She is also the author of Content Marketing Strategies For Dummies. Klappentext Make friends and sell things to people through social mediaSocial media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what's actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns--and then iterate and optimize for increased success.Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you'll find the ultimate blueprint for developing your best SMM strategy. In no time, you'll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.* Choose the best SMM combination for you* Avoid common mistakes and pitfalls* Track your customers from awareness to retention* Try out the latest stuff that really worksWhether your organization is large or small, it simply doesn't pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today! Zusammenfassung Make friends and sell things to people through social mediaSocial media technology is restlessly inventive! providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of consumers. But in the proliferating! ever-changing world of tweets! influencers! handles! and alerts! it can be hard to know where to begin and then to evaluate what's actually working for you. In the new edition of Social Media Marketing for Dummies! leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest! most effective ways to plan! launch! manage! and assess your campaigns--and then iterate and optimize for increased success.Incorporating the latest trends and presented in a friendly! easily digestible step-by-step style! you'll find the ultimate blueprint for developing your best SMM strategy. In no time! you'll find out how to line up with Facebook! Twitter! Tumblr! and Google! develop a unique and compelling voice! and influence your key audience all the way to the bank.* Choose the best SMM combination for you* Avoid common mistakes and pitfalls* Track your customers from awareness to retention* Try out the latest stuff that really worksWhether your organization is large or small! it simply doesn't pay to be shy. Find your voice! get social! and chat your way to attracting and keeping new customers today! Inhaltsverzeichnis Introduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 2 Where to Go from Here 3 Part 1: Getting Started with Social Media Marketing 5 Chapter 1: Understanding Social Media Marketing 7 Defining Social Media Marketing 8 Learning about the Roles People Play 9 Changing roles of the social media marketer 10 Understanding the role of the influencer 12 Considering the types of influencers 14 Influencing on digital platforms 16 Compari...
