Becoming a Public Relations Writer - Strategic Writing for Emerging and Established Media

Sommario

Part I: Principles of Effective Writing 1. Writing…and What It Means to You 2. Effective Writing 3. Persuasive and Ethical Communication 4. The Writing Process 5. News: The Basis for All Strategic Communication 6. News Writing Style Part II: Paid, Earned, Owned and Shared Media 7. Social Media and Wiki 8. Website and Blog 9. Fact Sheet and Advisory 10. Print News Release 11. Broadcast News Release 12. Transmedia News Package 13. Advocacy and Opinion 14. News Feature 15. Brochure, Newsletter and Corporate Report 16. Donor Appeals 17. Speeches, Presentations and Interviews 18. Public Relations Advertising Appendix A: Common Sense Stylebook for Public Relations Writers Appendix B: Copy Editing

Info autore

Ronald D. Smith, APR, is Professor Emeritus of Public Communication at SUNY Buffalo State, USA, where he formerly served as Chair of the Communication Department and Associate Dean of the School of Arts and Humanities. He is an accredited member of the Public Relations Society of America. Ron has written two other textbooks, Strategic Planning for Public Relations and (as co-author) MediaWriting, as well as an introductory book Public Relations: The Basics.

Riassunto

The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice.

Testo aggiuntivo

"Smith remains strong in his contributions to teaching traditional media (fliers, brochures, newspaper editorials, etc.). There is zero issue to be taken with his choice of content to include as important, nor with his sensible approach to conveying information." -- Deborah Bowen, University of South Florida

Dettagli sul prodotto

• Autori: Ronald D. Smith, Ronald D. (Buffalo State College Smith, Ronald D. (Suny Buffalo State College Smith, Ronald D. (University of Illinois College o Smith, Smith Ronald D.
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 31.10.2019
• EAN: 9780367281595
• ISBN: 978-0-367-28159-5
• Pagine: 474
• Categorie: Scienze sociali, diritto, economia > Media, comunicazione > Scienze della comunicazione; Media Studies, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Marketing / General, LANGUAGE ARTS & DISCIPLINES / Communication Studies, BUSINESS & ECONOMICS / Business Writing, Communication Studies