Enduring Passion - The Story of the Mercedes-Benz Brand

With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. This book examines it as a brand phenomenon, and provides a look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty.

Dettagli sul prodotto

• Autori: L. Butterfield, Leslie Butterfield
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 30.09.2005
• EAN: 9780470018026
• ISBN: 978-0-470-01802-6
• Pagine: 272
• Categorie: Saggistica > Politica, società, economia > Economia aziendale, impresa; Firmengeschichte, Mercedes-Benz