Average Joe - Be the Silicon Valley Tech Genius

The book covers numerous tech entrepreneurial founders and software developers, and the exciting brands or products that they created. It goes deep on a handful of them, narrowly divulging exactly how a few software developers and startup founders created breakthrough tech products like Gmail, Dropbox, Ring, Snapchat, Bitcoin, Groupon, and more. It highlights and unpacks the general hero-worship that the media and our own minds practice about tech founders and tech entrepreneurs. This idealization of tech success can create a paradox, preventing average tech professionals from their own successful journeys. This book provides hard evidence that anyone in tech can create, and anyone on the peripheral of tech can break through to the center where innovation, creativity, and opportunity meet.The anecdotes, stories, evidence, facts, arguments, logic, principles, and techniques provided in this book have helped individuals and businesses engage in slow creation cycles, improve the morale of their development teams, and increased their delivery potential of their technology solutions overall.Average Joe covers:* Genius - The systematic deconstruction and debunking of the commonly held assumptions in the tech industry around supreme intelligence, and how that intelligence has been worshipped and sought after, despite the facts.* Slow Creation - How to force-manufacture creative ideation. How conscious and subconscious cycles of patterns, details, and secrets can lead to breakthrough innovations, and how those P.D.S. cycles, and systematic mental grappling, can be conjured and repeated on a regular basis.* Little-C Creativity - The conscious and miniature moments of epiphany that leak into our active P.D.S. cycles of Slow Creation.* Flow - Why it's great, but also - why it's completely unreliable and unnecessary. How to perpetually innovate without relying on a flow state.* Team Installation - How teams and companies can engage their employees in Slow Creation to unlock dormant ideas, stir up creative endeavors, and jumpstart fragile ideas into working products.* User Manipulation - How tech products are super-charged with tricks, secret techniques, and neural transmitters like Dopamine, Oxytocin, and Cortisol; how those products leverage cognitive mechanisms and psychological techniques to force user adoption and user behaviors.* Contrarianism - How oppositional and backward-thinking leaders create brand-new categories and the products which dominate those categories.* Showmanship - How tech players have presented their ideas to the world, conjured up magic, manufactured mystique, and presented compelling stories that have captured their audiences.* Sustainable Mystique Triad - A simple model for capturing audiences consistently without relying on hype and hustle.

Sommario

Introduction xxi1 Unpacking the Tech Genius Archetype 1Solving Email 3Paul Buchheit 7The Great Man Theory 10Odin 11Quackery 13Great Man Data 16The Great Person Has Something More 17Consumers 17The Hero-Worshipping Media 18Tech Professionals 20The Venture Capital Community 21Shoulders of Giants 23The Tech Genius Myth 25Claim #1: Genius is Required 25Claim #2: Creation is Sudden and Inspired 26Claim #3: Secrets Are Elusive 26Claim #4: Growth is Magic 27Claim #5: Their Thinking is Mysteriously Inverted 27Claim #6: Their Mystique is Real 28Dispelling the Myth: Why It Matters 282 The Myth of Genius 33The Mozart Letter 33Genius 34Finding Genius 37Wonder Kids 39The Termites 39Bill Gates 42Michael Kearney 45Psychometrics 47Big-C and Little-c Creativity 48Intelligence Worship 49Purists, Linux, and Losers 51Bram Cohen and BitTorrent 54Narcissism of Minor Differences 55Imposter Syndrome 56Iteration 58Winston Churchill's Iterative Process 58Abraham Lincoln's Iterative Process 61Something from Nothing 64Mozart's Iterative Process 653 Creativity: Person vs. Process 69Wright's Magic Dust 70Creative Processes in Tech 71Creative Processes for Software Developers 72Creative Processes for UX/Product Designers 73The Science of Creativity 78Cognitive Science 79The Origins of Creativity--Wallas's Four Steps 79Thought Fluidity 82The Nagging Pull 84Subconscious Creative Work 85The Default Mode Network 89Resting-State Functional Connectivity 92Mindless Work 94The Slow Create Framework 98Benefits of the SCF 100Artifacts of SCF 103Using the SCF 116Frank Lloyd Wright's Slow Creation 119Paul Buchheit's Slow Creation 120Leonard Cohen's Slow Creation 1214 The Dropbox Miracle 125Growth Hacking 125Drew Houston 127Y-Combinator 130Sean Ellis 133Jamie Siminoff 135The Siminoff Secret 137Seamless Product Execution 1395 The Coveted, Unreliable Flow State 143Achieving Flow 144Flow in the Wild 147Flow for Musicians 148Flow for Athletes 150Flow for Comedians 151Flow for Software Developers 153Flow for Everyone 156Flow is Not a Goal 157Flow is Not Required 158Flow Not Required for Success 158Flow Not Required for Ideation and Creativity 1596 Patterns, Details, and Secrets 163PDS Cycles 163Patterns 166Details 169The First 10,000 Pots 171Secrets 174The Siminoff Secret 176The Village Mindset 178Finding Truffles 1837 Make Me Click 187Conversion 188The Marketing Playbook 188Sticky 189Flappy Bird 191Behavioral Addiction 198User Manipulation 203The Slot Machine Newsfeed 205Operant Conditioning 207Conditioned for Distraction 212Friction 214Snapchat Streaks 215Responsibility Invocation 220Reciprocity 222Cognitive Mechanisms 223Manipulate Me, Please 2298 Becoming Contrarian 231Bitcoin 231The Year of Bitcoin 235Science > Trust 237A Slow Crypto-Creation 239Contrarians with a Cause 241Appetite for Uncertainty 243Bulldozer Mindset 244Amazon's Bulldozer 245The Contrarian Lens 248The Curse of Knowledge 248The Beginner's Mind 251Contrarian Belief Mode 258Indifference 263Becoming Contrarian 2679 The Science of Showmanship 269Demosthenes's Delivery 269Substance and Delivery 275Elon Musk and Jack Ma 277Emotional Intelligence 282The Dark Side of EQ 287A Scene from the Multiverse 292Story Science 294Vampire Economics 295Conflict & Narrative Transport 297Neural Entrainment 299Nerds Telling Stories 300Recruiting Left-Brainers 301The Great Crossover 303Business Storytelling 304The Founding Myth 30610 Mystique 315Blackbeard's Smoke 315The Holmes Hustle 318The Muddy Waters Hustle 326The Muddy Waters of Snapchat 326The Muddy Waters of Uber 328The Hungry Hustle 329The Healthy Hustle: Authentic Uncertainty 332Mystique's Special Quality 337The Average Tech Entrepreneur 338When Dreamer Meets Banker 339The Sustainable Mystique Triad 346Interesting Problems 347Narrow Focus 350Articulate Speech 353Inflections 355Fascination 35811 Revisiting the Myth of the Tech Genius 361Claim #1: Genius is Required 361Claim #2: Creativity is Sudden and Inspired 364Claim #3: Secrets Are Elusive 369Claim #4: Growth is Magic 371Claim #5: Their Thinking is Mysteriously Inverted 372Claim #6: Their Mystique is Real 373The Great Person with Something More 375Why We Knock 377References 379Index 439

Info autore

Shawn Livermore is a software architect and technology founder who has launched multiple tech startups and raised multiple rounds of VC.

Riassunto

The book covers numerous tech entrepreneurial founders and software developers, and the exciting brands or products that they created. It goes deep on a handful of them, narrowly divulging exactly how a few software developers and startup founders created breakthrough tech products like Gmail, Dropbox, Ring, Snapchat, Bitcoin, Groupon, and more. It highlights and unpacks the general hero-worship that the media and our own minds practice about tech founders and tech entrepreneurs. This idealization of tech success can create a paradox, preventing average tech professionals from their own successful journeys. This book provides hard evidence that anyone in tech can create, and anyone on the peripheral of tech can break through to the center where innovation, creativity, and opportunity meet.

The anecdotes, stories, evidence, facts, arguments, logic, principles, and techniques provided in this book have helped individuals and businesses engage in slow creation cycles, improve the morale of their development teams, and increased their delivery potential of their technology solutions overall.

Average Joe covers:
* Genius - The systematic deconstruction and debunking of the commonly held assumptions in the tech industry around supreme intelligence, and how that intelligence has been worshipped and sought after, despite the facts.
* Slow Creation - How to force-manufacture creative ideation. How conscious and subconscious cycles of patterns, details, and secrets can lead to breakthrough innovations, and how those P.D.S. cycles, and systematic mental grappling, can be conjured and repeated on a regular basis.
* Little-C Creativity - The conscious and miniature moments of epiphany that leak into our active P.D.S. cycles of Slow Creation.
* Flow - Why it's great, but also - why it's completely unreliable and unnecessary. How to perpetually innovate without relying on a flow state.
* Team Installation - How teams and companies can engage their employees in Slow Creation to unlock dormant ideas, stir up creative endeavors, and jumpstart fragile ideas into working products.
* User Manipulation - How tech products are super-charged with tricks, secret techniques, and neural transmitters like Dopamine, Oxytocin, and Cortisol; how those products leverage cognitive mechanisms and psychological techniques to force user adoption and user behaviors.
* Contrarianism - How oppositional and backward-thinking leaders create brand-new categories and the products which dominate those categories.
* Showmanship - How tech players have presented their ideas to the world, conjured up magic, manufactured mystique, and presented compelling stories that have captured their audiences.
* Sustainable Mystique Triad - A simple model for capturing audiences consistently without relying on hype and hustle.

Dettagli sul prodotto

• Autori: S Livermore, Shawn Livermore, Livermore Shawn
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 31.12.2019
• EAN: 9781119618874
• ISBN: 978-1-119-61887-4
• Pagine: 480
• Categorie: Guide e manuali > Diritto, professione, finanze; Saggistica > Politica, società, economia > Economia aziendale, impresa; Scienze naturali, medicina, informatica, tecnica > Tecnica > Elettronica, elettrotecnica, telecomunicazioni; Business & management, Softwareindustrie, Wirtschaft u. Management, Small Business & Entrepreneurship, Klein- u. mittelständische Unternehmen u. Existenzgründung, Software-Industrie