Internet and the Customer-Supplier Relationship

Sommario

Supply Chain Management - Concepts Overview; The Role of the Internet in Supply Chain Management; Research Aims and Methodology; Case Studies; Research Hypotheses; Survey Analysis; The Emergence of Collaborative Markets.

Info autore

Stefano Ronchi

Riassunto

This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature. This book analyses the main management implications related to the adoption of the Internet in the supply chain and unifies different research studies and contributions in order to build such a framework. It is based on wide empirical evidence including four in-depth case studies in both Europe and the US, a cross-industry survey of more than 160 US companies and website research describing emerging Internet initiatives in B2B relationships. By creating a concrete link between theory and practice it should appeal to academics and practitioners alike.

Dettagli sul prodotto

• Autori: Ronchi, Stefano Ronchi, Ronchi Stefano
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 31.12.2019
• EAN: 9781138714342
• ISBN: 978-1-138-71434-2
• Pagine: 234
• Serie: Routledge Revivals
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; SOCIAL SCIENCE / General, SOCIAL SCIENCE / Sociology / General, Society and culture: general, Customer services