Fashion Management - A Strategic Approach

This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues - such as sustainability, the digital, and corporate social responsibility - are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations.

This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/fashion-management. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Sommario

1. Introducing a strategic approach to fashion management
2. Strategic Planning for fashion organisations
3. Fashion Marketing
4. International Growth Strategy in fashion markets
5. Financial management in fashion
6. Fashion Brand management
7. Fashion marketing communications
8. Fashion Merchandise Management
9. Fashion Supply Chain Management
10. Fashion Retail Management
11. Managing Fashion Customers
12. Managing fashion responsibly
13. Managing risk in fashion
14. People Management: A strategic approach.

Info autore

Rosemary Varley, now semi-retired, works as an Associate Lecturer at the Fashion Business School at London College of Fashion (LCF), University of the Arts London, where previously she was Subject Director for Marketing and Retail, and Fashion Business Research Coordinator.Ana Roncha lectures in Fashion Marketing and Brand Strategy, at the London College of Fashion. She is an Affiliate Professor at ESCP Europe and a Visiting Professor at Porto Business School.Natascha Radclyffe-Thomas EdD FRSA is Professor of Marketing and Sustainable Business at the British School of Fashion, GCU London.Liz Gee is Dean of the Fashion Business School at London College of Fashion.

Riassunto

This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management’s engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors’ extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations.

This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/fashion-management. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Prefazione

This new textbook is authored by a team of expert researchers and lecturers based at the London College of Fashion, and is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.

Testo aggiuntivo

This book provides an excellent, thorough assessment of management practices in the fashion industry. In particular it will help students contextualise key concepts and to challenge existing approaches in a highly dynamic industry. Fashion Management will prove to be a very valuable addition to teaching and learning on fashion business courses.

Dettagli sul prodotto

• Autori: Liz Gee, N Radclyffe-Thomas, Nat Radclyffe-Thomas, Natascha Radclyffe-Thomas, An Roncha, Ana Roncha, Rosemar Varley, Rosemary Varley, Varley Rosemary
• Editore: Bloomsbury Academic
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 31.12.2018
• EAN: 9781137508188
• ISBN: 978-1-137-50818-8
• Pagine: 360
• Categorie: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche; B, Business, Business and Management, trade, Industries, Commerce, Management science