Principles of marketing 3rd edition

Offers a comprehensive journey through fundamental marketing concepts and the strategic context in which they are applied. As well as theoretical coverage, this text emphasises implementation and application through highlighted examples, vignettes and case studies, based on a variety of national and international organisations and brands.

Dettagli sul prodotto

• Autori: Brassington, Frances Brassington, Stephen Pettitt
• Editore: Financial Times Management
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 03.12.2002
• EAN: 9780273657910
• ISBN: 978-0-273-65791-0
• Serie: Financial Times; Financial Times
• Categoria: Scienze sociali, diritto, economia > Economia