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A guide to show developers how they can overcome the challenges of building community support, overcoming opposition, and getting approval for real estate developments with hands-on strategies and tactics.
Info autore
Katie Coates has developed a systematic process to help real estate developers get approval at public hearings as they work through the entitlement process. Katie earned her BA, with honors, in Political Science at Middlebury Institute of International Studies in Monterey, California and completed her Certificate in Public Relations at University of California-Irvine. She is Accredited in Public Relations (APR). Katie lives in Huntington Beach, California. In her spare time, she travels, reads, and dances.
Riassunto
Building community support, overcoming opposition, and getting approval for real estate developments are challenging, time-consuming and costly endeavors. Developers can overcome these challenges with the hands-on strategies and tactics covered in Yes Vote: The Public Hearing Plan for Developers.
Real estate developers must get approval for their real estate developments at a public hearing so that they don’t lose money, lose face, and alienate their investors – or worse. They already know that the public hearing has its own pitfalls. They may even lie awake at night worrying about them. For 25 years, Consultant Katie Coates has been helping her clients get approval at their public hearings, even on projects that have been deemed lost causes or hopeless. In Yes Vote, Katie shares her special blend of analysis, strategy and real-world experience with readers so they can get their approval, too.
In Yes Vote, readers learn how to:
Overcome opposition.
Find supporters, even in a hostile environment.Formulate a plan so they have a greater sense of control over their project's destiny.
Get elected officials to listen to them instead of only listening to their opponents.
Prevail at the public hearing and get approval for their project.
Prefazione
Marketing Plan:
Katie Coates has a marketing plan to promote her book, Yes Vote, that involves an active outreach on LinkedIn with daily posts to her profile and specialized group - Developers and Builders Network. She plans to post on Twitter and Facebook. She plans to outreach to podcasters in business. Also, Katie would like to actively solicit speaking engagements with developers' groups and PR professionals' associations. She does have experience in public speaking and has an email list of 2,000 which will help with future promotions of her book.
