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Excerpt from Emerging Approaches to Retail Outlet Management
In many industries, products are offered to consumers through company controlled retail outlets. Some examples are supermarket chains, gaso line, banks, and fast foods, where the outlets are supermarkets, service stations, branch banks and franchised restaurants respectively. As in other industries, the problems of retail outlet management can be classified into three groups strategic planning, tactical decisions and operational control.
The strategic planning questions are How many outlets should be built in the next Y years?
In what cities (markets) should they be built? When? The tactical decisions concern the selection of specific sites What is the potential of a specific site? What is the impact of changes in the environment on site potential, e.g. Construction of a motel on gas station sales? What is the impact of an outlet on a neighboring outlet?
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